Periscope marketing is the way of the future. If you want your business to succeed, you need to master it. If you aren't Periscope savvy, don't be afraid. Periscope isn't hard to use, and the potential return on the time you invest is infinite. Read on to learn exactly what you need to do.
Take the time to fill out your Periscope profile with useful information and more details about your brand. Add a link to your website and write a brief description of your brand or products. Use a visitor counter to get an idea of how many visitors follow this link to access your homepage.
Focus all of your Periscope posts towards your business or industry. Make them relevant and inform your customers and fans about things they would be interested in. Don't just make a post without having a purpose. Your customers already have enough information coming to them, so make your posts relevant so they stand out.
If you are using Periscope to market your business, make sure that you completely fill in the "about" section. This is a great way to communicate what your business is about. It is also an excellent area to put in contact information, locations, phone numbers and other helpful information about your business.
Never argue with a member of your fan base. There may be some people that do not like your product and they might say negative things. Keep your cool in this type of situation. The way you handle it will give people a good idea of what it is like to do business with you.
Make your profile page professional. Since you are hoping for people to find you on Periscope, your profile page may be the first impression that people have of your business. By making it professional, viewers will see your company as a professional one. Make sure you use proper grammar and spelling.
Talk to your audience on your Periscope business page. If someone is taking time to write something on your Wall, you should answer them. It's similar Homepage to someone calling your business. On the phone, you would talk to them and answer their questions to make a good impression. This concept is the same with email and web form submissions. It needs to be the same with your Periscope page.
Use Periscope as a customer service tool. Invite customers to send you questions, comments or complaints by commenting on your Periscope page. This is a great way to display your excellent customer service policies. Answer questions in details and offer refunds or new products right away to the customers who complain.
If you want to use Promoted Posts, do so only with your current fan base. When a non-fan sees "Promoted", they think it's a "Sponsored Ad" and tend not to click on it. Your current fans won't think that way as they already know who you are and what you do, and obviously like it.
Ask questions on your Periscope page. In order to learn more about your audience and what they like and don't like, ask questions to get them talking. Encourage them to answer, and you can even be part of the conversation, too. The more you can get your fans to talk, the better.
As you can see, Periscope marketing does take a bit of effort. Now that you know what to do, though, it should be pretty easy to get started. So get on your computer and create your first post today. If you use our tips, you will see success almost instantly.